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What is Lorem Ipsum?

What is Lorem Ipsum?

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Why do we use Lorem Ipsum?

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).


Where does it come from?

Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of “de Finibus Bonorum et Malorum” (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the Renaissance. The first line of Lorem Ipsum, “Lorem ipsum dolor sit amet..”, comes from a line in section 1.10.32.

The standard chunk of Lorem Ipsum used since the 1500s is reproduced below for those interested. Sections 1.10.32 and 1.10.33 from “de Finibus Bonorum et Malorum” by Cicero are also reproduced in their exact original form, accompanied by English versions from the 1914 translation by H. Rackham.

Lorem Ipsum
Lorem Ipsum

Where can I get some?

There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don’t look even slightly believable. If you are going to use a passage of Lorem Ipsum, you need to be sure there isn’t anything embarrassing hidden in the middle of text. All the Lorem Ipsum generators on the Internet tend to repeat predefined chunks as necessary, making this the first true generator on the Internet. It uses a dictionary of over 200 Latin words, combined with a handful of model sentence structures, to generate Lorem Ipsum which looks reasonable. The generated Lorem Ipsum is therefore always free from repetition, injected humour, or non-characteristic words etc.

Even if you’re not a new startup, you will probably have noticed that there are a number of online shops and online store vendors out there. For many of these, the primary goal is to sell products. To do so, you need to attract more customers to buy them (that is, to become customers).

That’s where the most exciting part kicks in. The product is just one thing that matters: what should it look like and how should it behave? And those decisions should be made with the customer in mind.

To understand this, let’s look at an example: If a retailer wants to sell some kinds of shoes on their WordPress website, first they need to decide which type of shoe they want to sell: a dress shoe or a casual shoe. Then they need to decide on the color and style of that shoe so that customers understand exactly what they are purchasing.


And then they need to decide on pricing (what they want from the retailer) and stock levels (how many units of shoes they want available at any given time). This process can be repeated for other products as well. Finally, building a beautiful e-commerce store page can help keep consumer on track by providing them with relevant information and information that they can quickly use to make decisions on what they want to buy.

In this article, we’ll talk about Lorem Ipsum- how to make an eye-catching store for your business, what kind of content is best to attract more customers, and how to get more buyers by taking part in marketing campaigns that target influencers.

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